Accor secures naming rights at Stadium Australia
The flagship venue at Sydney Olympic Park will be known as Accor Stadium from today, with the hotel giant securing naming rights for the ground.by Matt Lennon November 26, 2021
Stadium Australia at Sydney Olympic Park will from today be known as Accor Stadium, with the global hotel and lifestyle giant securing the naming rights to Sydney’s former Olympic Games flagship venue at Olympic Park.
Alongside the Olympic Games in 2000 and holding up to 100,000 in concert layout, Accor Stadium as it is now known has held hosts major entertainment and sporting events each year ranging from international music acts such as AC/DC, U2 and Ed Sheeran.
The stadium is also Sydney’s go-to venue for major sporting contests and has seen the NRL Grand Final and State of Origin, Bledisloe Cup and FIFA World Cup Qualifiers, including Australia’s iconic moment in 2005 when John Aloisi’s successful penalty propelled the country into national euphoria and qualification for its first FIFA World Cup in more than three decades previous.
Under its new name, Accor Stadium will also provide a range of new perks for members of the company’s ALL – Accor Live Limitless loyalty program, with points able to be redeemed for a variety of money-can’t-buy experiences. The stadium will soon see a new 1,200 square metre LED screen which will be one of many new fan-friendly highlights of the venue.
Accor’s Simon McGrath and Renae Trimble celebrate with Venues NSW CEO, Kerrie Mather and Stadium Australia CEO, Daryl Kelly.
The stadium’s first major event under its new name will take place this Saturday night when it hosts Australia’s national women’s football team, the Matildas, as they take on USA in front of what is expected to be a record crowd.
Accor Pacific CEO, Simon McGrath, said securing the naming rights for the ground was a natural partnership and a way to provide its guests and customers with more memorable experiences beyond their hotel stay.
“Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision,” McGrath said.
“We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events".
Accor Stadium can hold more than 80,000 for sporting events and 100,000 for concerts.
“ALL-Accor Live Limitless promises to give loyalty members world-class experiences beyond our hotels. Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brands, and with the launch of Accor Stadium, the precinct will enable people to enjoy the best in hospitality and live entertainment.”
The unveiling of Accor Stadium comes in the year the company celebrated 30 years operating in Australia and the Pacific, having opened its first hotel at Darling Harbour in 1991.
Stadium Australia CEO, Daryl Kerry, said the venue had already welcomed more than 30 million patrons since its opening prior to the Olympics and was set for an exciting new era as Accor Stadium.
“We are delighted to partner with Accor as we welcome people back to watch world-class sport and entertainment events,” Kerry said.
“Accor Stadium will also play an important role in our community hosting a range of business, community and cultural events in the various function rooms and spaces inside the stadium.”
